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Why ETP?

Japan and Korea are two of the largest economies in the world and offer a wealth of opportunities for European businesses. As East Asia continues to grow, their importance for companies wishing to trade in this part of the world is beyond doubt.

The ETP offers immense benefits for both participants and their companies!

 As a company, the benefits of the programme are considerable:

  •  In-house expertise on Japanese or Korean business, language and culture
  • In-depth knowledge of Japanese or Korean society and consumer behaviour
  • Extensive network of business contacts
  • Thorough understanding of your sector and product in Japan or Korea
  • Language skills for conversing and dealing with business affairs and meetings
  • Support in the development of your business plan for Japan or Korea

 For the participant the programme offers numerous advantages too:

  •  Knowledge of the language, society and business culture
  • Thorough knowledge of a distinctive and specialised market
  • Full cultural immersion into one of the most important Asian economies
  • Extensive network of business contacts
  • Boost to your international career
  • Unique experience for your personal development
Peter Villax
Vice president
Hovione
"My understanding of their value systems helps me negotiate."
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