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The ETP Programme

European Inception Module

The European module is designed as a first introduction to Japanese or Korean language, culture and practices in business management. The programme courses are taught in English by leading universities (Sciences Po in Paris, SOAS in London, SDA Bocconi in Milan) on a part-time basis in the form of regular and intensive seminars and complemented by intensive use of distance learning and computerised tools.

Key features of the European based inception module:

  • Introduction to the Japanese or Korean language
  • Familiarisation with the Japanese or Korean business culture
  • Simulations of practical situations that participants face while doing business with Japanese or Korean executives
  • Cross cultural communication
  • Business plan methodology

 
Immersion Module Japan/Korea

Having completed the first part-time module in Europe, ETP participants will continue their training full-time in English at either Waseda University (ETP Japan) or Yonsei University (ETP Korea). Both are widely recognised among the most prestigious academic institutions in their country.

ETP participants will acquire intermediate-level language proficiency (conversation, reading and writing in business situations) and understand the specific nature and systems of Japanese or Korean management, economy and business cultures.
 

Internship

The ETP offers students a three-month internship with a Japan or Korea based company. This will provide every participant with first-hand experience of Japanese decision-making processes and local business practices, essential to develop European business in these markets.

Peter Villax
Vice president
Hovione
"My understanding of their value systems helps me negotiate."
Read more


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