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Why can business in Japan be so very difficult?

Working on their home turf, managers headquartered in the US or in the EU have clearly made many notable accomplishments. But in numerous instances, Western managers and management teams - employing Western management methods - find it notoriously hard to succeed in Japan. Very often, success in Japan would necessitate profound changes in Western management thinking, methods and personnel. Very few Western companies, however, are willing (or able) to take such measures.

What form of organisation should your Japanese subsidiary operate under? How and why are Japanese corporations trying to depart from traditional organisational patterns? How can you tune into ‘the new Japan' and capitalise on young Japanese talent?

ETP can help you answer these questions. During the ETP programme, you learn Japanese and gain an understanding of the Japanese culture. And - thanks to the training period - you also gain valuable insights into the way business is conducted in Japan. The result: you are prepared to create your own organisational structure and strategy for the challenges that lie ahead.

Peter Villax
Vice president
Hovione
"My understanding of their value systems helps me negotiate."
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