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The untold story of trade and investment opportunities in Japan

How is it that the perception of Japan in the span of 12 years shifted from a very attractive market, but difficult to enter - to a market almost overlooked, while China gets most of the attention? And this while Japan's economy is the world's second largest, close to four times the size of China.

Peter Villax
Vice president
Hovione
"My understanding of their value systems helps me negotiate."
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